Exhibition
Walkie Talkie
A NEW POSTER MOVEMENT
Animated posters create a new narrative space: typography and images break their bidimensional boundaries and start moving in the space of the viewer. The AR tool Artivive allows creatives to include a digital layer of animations and sound to their poster design. The original haptics of the poster design stays untouched while the digital layer can be unlocked only through a smartphone or tablet. Posters become a medium for performative art. Advertisements become an artwork, a performance to be experienced.
Try it out by printing the PDF and scanning it with the Artivive app (the print quality might affect the recognition).